HeBS Internet Marketing Blog

HeBS Receives "Official Honoree" Distinction for the 12th Annual 2008 Webby Awards

HeBS has been recognized as an Official Honoree in the Tourism Website category by The Webby Awards, the leading international award honoring excellence on the Web. This distinction acknowledges work exhibiting remarkable achievement, and HeBS is proud to receive the only award within the hotel category this year. The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Official Honoree: HeBS Client: Cape Eleuthera resort community in the Bahamas

Click here to read the press release.

Questions or comments on this website? We want to hear your thoughts!

Did You Miss Our Recent Webinar?

If you were unable to attend our recent webinar with StarCite titled "Maximize Your Hotel's Online Presence: Drive New Business Development with Targeted eMarketing" presented by HeBS' Max Starkov and Jason Price, you may click here to view a recording of the event.

The webinar included a discussion on significant trends in the Online Travel Marketplace, how to reach your key customer segments online, and how to integrate Web 2.0 into your Internet marketing strategy.

Check out the webinar and you will also get practical guidelines for developing successful emarketing plans and implementing best practices. If you have any questions about the webinar, please don't hesitate to contact us.

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EyeforTravel Interview with HeBS' Max Starkov

If you weren't able to make EyeforTravel's Social Media Strategies for Travel Conference in San Francisco this past March 5-6, check out this interview with Max Starkov, HeBS Chief eBusiness Strategist.

Max discusses how to incorporate Social Media/Web 2.0 into your Internet marketing and Distribution Strategies, the ideological clash between official website content and user-generated content, and much more.

Click here to read the interview.

Le Parc Suite Hotel Website Launched!

HeBS recently launched the new website for Le Parc Suite Hotel (www.LeParcSuites.com), a boutique all-suite hotel in West Hollywood.

Presenting the Results of the 2nd Hotel Internet Marketing Benchmark Survey

For the second year in a row, HeBS is pleased to present the results of the 2008 Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality.

We would like to thank everyone who participated. These survey results are extremely beneficial to the industry as they help us identify trends in Internet marketing, show us how Internet marketing strategies are evolving over the years, and most importantly, the results provide hoteliers with insights into what they should be doing in their Internet marketing strategy to generate robust ROIs from their website this year.

Is your online business coming from your own website more than third parties? What are you spending the highest proportion of your Internet marketing budget on this year? Take a look at the survey results and let us know what you think.

Le Montrose Suite Hotel Website Launched!

HeBS recently launched the new website for Le Montrose Suite Hotel (www.LeMontrose.com), a stylish boutique hotel in West Hollywood.

Questions or comments on the new website? Let us know what you think!

HeBS to Present at Eye for Travel's Social Media Conference

Hospitality eBusiness Strategies (HeBS) today announced the firm will present during EyeforTravel's Social Media Strategies for Travel conference to be held in San Francisco March 5-6. This will be the premier travel event in 2008 to be focused 100% on social media.

At the conference Max Starkov, Chief eBusiness Strategist, will discuss the role of search engines and their significance in the Web 2.0 environment, show how mastering this subject and developing a Social Media strategy is a must, and offer supporting data and case studies on how search engines remain of strategic importance long-term in online marketing and distribution. Read more here!

Are you attending this conference in March?  If so, what specifically are you hoping to learn? Do you use Social Media strategies in your Internet marketing?

AmericInn Website Launched

HeBS recently launched the new AmericInn website (www.AmericInn.com), which boasts the best CMS in the industry.

Hospitality eBusiness Strategies Tops HotelMarketing.com's 50 Most Popular Articles in 2008

Hospitality eBusiness Strategies topped the HotelMarketing.com’s 50 Most Popular Articles in 2007 list with one of its strategic articles “Current Trends and Best Practices in Hospitality Internet Marketing.” A total of four HeBS articles made the Top 50 Articles List, including, at number 6, the article: “Internet Marketing Trends Impacting the Hospitality Industry." 

All HeBS employees subscribe to HotelMarketing.com and are honored to contribute our articles to this publication. We look forward to bringing the industry the latest hospitality trends and best practices in 2008!

2008 Hotelier's Top Ten Internet Marketing Resolutions

In 2008 approximately 40% of all hotel bookings will be generated from the Internet (one-third in 2007, 29% in 2006). Are you ready to make 2008 your most successful year of Internet marketing ever?  Are you ROI-centric? Will 2008 be the year you take control of your Internet marketing and increase your direct online market share?

Read our 2008 Hotelier's Top Ten Internet Marketing Resolutions, presented for the eighth year in a row, to prepare yourself for the year ahead.

Questions or comments on this article? Do you have your own 2008 Internet marketing resolution? We welcome your feedback.